Archetype of a satire essays

Archetype of a satire essays Candide, a satire by Voltaire, is about Candide, a young man educated by the optimistic philosopher Pangloss, believes that he is living in "the best of all possible worlds." Voltaire uses different Satires which define, and differentiates this novel from any other. Candide resides in Westphalia, Germany, in the castle of the Baron Thunder-ten-tronckh. The other inhabitants of the castle of baron are his wife, son and stunning daughter, Cunegonde. The comfortable, yet lavish world of Candide is finished when the baron finds Cunegonde and Candide kissing. Candide finds himself assisted by two strangers who kidnap him into the Bulgar army. After a long while, Candide was later reunited with Cunegonde, murdered her two masters, and was forced to escape. Candide finds himself at a Jesuit camp where the commander of the Jesuits is Cunegondes brother. The brother of Cunegonde is murdered by Candide after the happy reunion ended by Cunegondes brother refusing Candide to marry Cunegonde. After many struggles between Candide, Cunegonde, and their faithful friends and servants, they are all reunited with one another in the free state of Italy. The reason why authors satirize is so that they can make fun, or criticize different parts of society, beliefs, etc, indirectly without getting in trouble for it. Candide is a form of social, philosophical, and religious satire. Voltaire loved to make fun of religion, and he often made religious satires against the Catholic Church. For example, The Grand Inquisitor looked at young women instead of preaching during mass. Voltaire also makes fun of the higher social class, by making them snobbish, and rude. Candide is a philosophical satire because he challenges the idea of that all is for the best in the best of all possible worlds, also known as optimism. He makes fun of this philosophical view by describing an earthquake in Lima and Lisbon, and h ...

Mary Stearts The Hollow Hills essays

Mary Stearts The Hollow Hills essays Critique of The Hollow Hills (306/501) In The Hollow Hills, the theme is that power can change its owner. Stewart uses many devices to make her point clear, including characterization, dialogue, and imagery. Stewart applied characterization to demonstrate how power changes people. Merlin thought that, Kingship had steadied [Uther]; I could see only discipline in his face, as well as lines drawn there by passion and temper, and kingship along with victories clothed him with a cloak (99). Uthers power defined him. He would not have been kingly if he had been born into a peasant family. Even Merlin confessed that Uthers new authority had altered him. However, Uther did retain certain attributes, such as his temper and passion. Power changed Ygraine, although not in a good way. Where before she had seemed young and burning, a wild bird beating her wings against the wires of the cage, she now seemed to brood, wings clipped, gravid, a creature of the ground (70). Power changed how Ygraine looked at life. She had more responsibilities, and a husband who demanded more than she could handle, including sending her only son away. Power changed how both Ygraine and Uther viewed existence. For Uth er, it was opportunity and success. However, for Ygraine it meant cages, and grief. Power even changed Merlin. Merlin had always taken his power for granted, but when he lost it he found himself an empty husk; blind and deaf as men are blind and deaf; the great power gone (27). Stewart used imagery to show that Merlins power had changed him, without it he was nothing. He felt empty, and he knew that. He was significantly different without his power. His sight had changed him permanently. While he had sometimes viewed his sight as a hindrance, he still stretched for the magic (28). Merlin needed magic because he knew nothing else, he had no other ...

The rise of the German unification and how it affected the french Research Paper

The rise of the German unification and how it affected the french military policy during the period of 1840-1870 - Research Paper Example Germany is a state in Europe that rose into power during the German Unification of 1840-1870, and became a part of the Status Quo. Before it became unified, Germany entered into different wars such as the Austro-Prussian War, Danish War, and Franco-Prussian War. Prussia was a major boost for the German Unification, after it defeated Austria that had dominated Germany. The Unification was not an easy process, but the Germans were patient. Their main strengths were the growth of the economy, the effective railway network, and superior weapons. 1Today, Germany is a modern state, in the 19th Century it was made up of a collection of smaller states that formed the German Confederation. These Confederations were controlled by Austria. In the 1860`s, the control of Austria was challenged by the Prussia, the development of the unification, and codification of Germany. 2The process of unification began as a gradual evolution of economic affinity from the early stages of Industrial Revolution in the mid 19th Century, which made the German state modify towards economic unification. Some of the economic modifications were like the growth of the railway network in Germany, which made it easy to access different resources across the Confederations. This railway network helped to enhance economic growth, and economic prosperity. This growth also resulted to the formation of the Zollverin Customs union; this accordance was amongst the German states, to introduce a preferential custom policy for its members. Schleswig and Holstein were two German duchies that were under the control of the Danish. The Holstein population was largely German speaking and the Schleswig was a mixture of Germans and Danes. 3In the year 1840, the Dane tried to claim Schleswig and Holstein to be part of Denmark, instead of having a semi-independent duchy. This angered the German nationalist and demanded for the two duchies to be incorporated into the German Confederation. In

Compare two suspension bridges Essay Example | Topics and Well Written Essays - 1500 words

Compare two suspension bridges - Essay Example It is worth noting that both the Rhone River- Roquemaure Bridge and the Verrazano-Narrows Bridge in New York are suspension bridges, with the latter having the distinction of being the longest bridge of its kind in all of the United States (Kable 2013; Denenberg n.d.). The Roquemaure Bridge spanning the Rhone River in France, on the other hand, is a suspension bridge that came to replace an older bridge known as the 1835 Roquemaure Bridge, which still has a section in existence astride the present bridge, as a relic. The bridge is noteworthy for being one of 42 bridges in history that have spanned the Rhone River, and has steel as its key structural suspension cable material. consisting of two lanes, and three suspended spans, one main span and two side spans. It is currently in use and serving a useful function being used as a thoroughfare crossing the two sides of the Rhone River and providing commuters with a way to get through to the two sides with its two lanes, one going in opp osite directions and serving the needs of the surrounding population through time (Denenberg (b) n.d.; Denenberg (c) n.d.). The Verrazano-Narrows Bridge is impressive in its history and its characteristics, having been made with a keen eye to the engineering and technological considerations and complexities in building such a long suspension bridge span, and mindful of the environmental conditions that the bridge must be able to weather year after year. For instance, each of its towers have a height of 693 feet, and these towers have deviations in terms of top and bottom. That deviation has been measured to be 1 and â…  inches. The deviations are due to the need for the bridge to take into consideration the curvature of the earth, given that the distance between the towers is 4,260 feet. The towers have individual weights of 27,000 tons, and are held

There are two questions. I need to analyze and give my opinion Research Paper

There are two questions. I need to analyze and give my opinion - Research Paper Example Economic theory covers the four major fields of human society i.e. consumption together with aggregation, household production and the choices concerning investments to be made over the time, uncertainties, the influence of competitive equilibrium over crime, social interactions, economic growth, etc. and lastly the imperfect competitions like monopoly (Becker). Economic theory has a great significance in forming a sound social order. There is nothing eccentric and strange about its place in the social life of humans. Rather it is highly applicable and provides solutions to many problems(Wellington 384-388). Considering the given scenario in the light of economic theory, the basic commonalty that I have identifiedis that they both are the result of consumption and aggregation issues on the micro economic level. In both the situations Sam Slime has exploited the victim.However, in the first scenario he has used the usual criminal tactics of robbing and therefore he got trapped by the police but in the other situation he used the political influence so as to get hold of his hidden motives. As stated in the economic theory the fundamental force behind the criminal activities is the competitive equilibrium which indicates that the fluctuation in the market prices of fundamentally required commodities effected the overall consumption of Sam Slime.This enabled him to indulge into such criminal acts while on the other hand his social interactions withpoliticians helped him to achieve his evil desires. In the second situation he benefitted from the poor political structure prevailing in the country. He just simply became a loyal supporter of the politician who then imposed tax over the victim so as to get $50 from him which was eventually given to Sam Slime.Research indicates that in a consumer-capitalist society prevalence of justice is comparatively difficult than other social systems. Irremediable acts such as the one committed by Sam Slime are a consequence of conv entional economic theory and overall unethical practices(Trainer 7-23). Stealing money using any means is not only a criminal activity rather it is also a highly unethical conduct. However, when such an act is committed using the laws and political influence than it causes greater damage which is the most significant difference in both the situation. In the first case, Sam Slime robbed $50 though it was the only amount left with the victim.Yet it was not that detrimental for him as he was able to save his life by giving the money.But in the second case when he refused to pay the tax so as to keep safe his $50, he was caught up by the police and was convicted for law violation although his act was completely justified. This indicated that theft done on the national level or through the use of political influence as in the given scenario produces much more detrimental consequences. Is stealingthrough the political process any less morally reprehensible than  stealing done individual ly? Ethics are the fundamental driving forces of human life whose absence might lead to irreparable consequences not only for the individual but also for the people around him. Ethics are responsible for the rational humanactivities and also to keep humans far away from offense (Bruno). Stealing is yet another criminal act which is condemned legally, morally and socially. However when it is correlated with the political process then it is slightly difficult to analyze its moral status. In

Impact of AirAsia on Indias Economy

Impact of AirAsia on Indias Economy Summary: AirAsia is the world’s best low cost airline which is Malaysian based. This group operates scheduled international domestic flights in 22 countries and around 100 destinations. AirAsia expanded its operations in India in 2012, in joint venture with TataSons. Since Indian government allow an FDI (Foreign Direct Investment) of 49% in Airlines, the company hold 49% stake with TataSons having 30% and Telstra Tradeplace’s Arun Bhatia acquiring 21% stake. AirAsia has decided to invest 30 million dollars to 50 million dollars to start up the airline in India. The company in 2013, as a promotional tool to penetrate into the Indian market, has announced booking of 2 million seats from some of south Indian cities (like Chennai, Bangalore, Kolkata and Tiruchirapalli) to south east destination like Bangkok, Kuala Lumpur etc with a very low coat ranging from Rs 3300 to Rs5500. The company has a standard practice to open booking of seats a few months in advance at nominal price and then increasing them as the day passes to come up to ten times near the flight day. This is to assure filling of certain percentage of seats with low fare and then going to highest level. This practice reduces the gap between demand and supply as only little number of seats go vacant. The offer of the company is quite different from Tiger Airways, which provided 10 seats on every flight for Rs 2700 to Singapore from Banglore, Hydrabad, Kochi, Chennai, Tiruchirapalli and Thiruvananthapuram. Fares offered by the company on different routes are shown below: . (Source: Economic Times, 2013) The company is specially targeting the upper middle class customers, travelling by train, competing in budget carrier space which is dominated by SpiceJet and IndiGo. However, gaining a profitable position would be quite challenging for the company in the Indian market which is already incurring huge losses in spite of recent discount on fares offers of existing Airline Company. It has incurred a combined loss of $400 million to $450 million in the quarter of July to September. Another challenges are high fuel prices in the international market, stiff competition, high operating cost and political opposition, regulatory pressure and uncertainty in India as Indian Aviation Industry was opened to foreign investors recently. Competition: The company will face strict competition on route of Kolkata from SpiceJet, Jet Airways, IndiGo and Air India which combines offer 56 flights on weekly basis (Rai, 2013). The competition will get fiercer on Bangalore where 101 weekly services are offered by the stated four. Structure of Indian Aviation market: Since the Airline industry is an oligopolistic market structure with few big players, the fare cutting move of AirAsia company will definitely copied by other firms to remain in the competition, as it is one of the basic feature of oligopolistic market that fare cutting or increasing move by one is followed by other sooner or later. This will create a fare war among the companies, benefit of which can be reaped by customers. The company has taken this step as low cost airline companies have predicted to have greater potential in Asian countries like India whose population is above one million and the population of middle class is growing day by day which proves to be a huge market potential for the company to grow. (Upadhyay, 2013) According to the regulation of Indian Government, a foreign company can enter to Indian Airline sector with 49% stake only in the form of FDI, the regulation normally need a carrier to have domestically operated for at least 5 years with twenty aircraft fleets before starting its operations internationally (Singhal, 2013). Therefore on this basis international market opportunities for the company will concentrate on those routes where highest traffic volume already exists. Company’s step to reduce operating cost and gaining economies of scale: The company will focus on South India which is a tourist attracting area and an unaltered and underserviced market by other airline companies. The company will not operate to Mumbai and Delhi airports as these airports charges high Airport Development charge. Also Mumbai has extremely high air congestion leading to time consuming landing of aircrafts. In this way company would be able to avoid high navigation landing charge and aircraft parking charge The company has benchmarked its base fare against Indian Railways tickets and prices only Rs 1000 more than rail fare which will attract rail consumers to switch over to airlines, increasing company’s revenue. For keeping low operating cost, the company have planned to have a lean staff structure initially targeting up to 80- 100 employees per aircraft. Whereas competitors of the company presently have a ratio ranging from 102 to 185 employees per aircraft. Company also offer point to point service and uniform fleet for operational savings and provide internet sales of tickets for overhead savings. Upcoming opportunity for the company: On the basis of macroeconomic metric based on the population of city, Surat (Gujrat), Patna (Bihar) and Bhopal (Madhya Pradesh), which are largest Tier 2 cities of India, are not connected to Chennai. Surat has a population of around 4 million, Patna has 1.6 million populations Bhopal has 1.8 people living there. (Balasubramanyam, 2013) Therefore AirAsia India can also plan to consider its services to these cities to meet up the potential demand. Benefit to Indian Economy: India will get benefit in the following ways: Increased revenue for government in the form of taxes. Since it is a Foreign Direct Investment, Indian economy will get benefitted through infrastructural development by the company, increased employment opportunities for Indian people as company will hire people to provide its services. Since the company is offering low fare tickets to customers, other firms will also follow the move, offering better opportunities for customers to avail airline services at low cost. AirAsia’s move will break the status quo in pricing policy, commercial and marketing strategy of Airline companies in India as presently Indian Airline companies lack innovation in pricing their services due to which about twenty percent of the seats go on empty in most of the flights. Overall this move of the company is good for economy as well as customers as it will allow maximum customer to avail airline services and create ripple effect. Also Indian market has potential as its size is expected to grow in next 10 years from sixty million passengers to around 450 million passengers which is also a good news for the company References Balasubramanyam, K., (2013), Sky wars, [Article], Available: http://businesstoday.intoday.in/story/airasia-tieup-with-tatas-impact-india-aviation-sector/1/192745.html [Accessed 1 May 2014] Rai, S., (2013), Why AirAsias Entry Is Good For Indias Aviation Sector, [Article], Available: http://www.forbes.com/sites/saritharai/2013/07/11/why-airasias-entry-is-good-for-indias-aviation-sector/ [Accessed 1 May 2014] Singhal, M., (2013), An airline for the people, [Article], Available: http://businesstoday.intoday.in/story/air-asia-to-enter-india-aviation-sector/1/197970.html [Accessed 30 April 2014] Upadhyay, A., (2013), AirAsia offers two million cheap tickets to South East Asian cities, [Article], Available: http://articles.economictimes.indiatimes.com/2013-04-02/news/38218326_1_siegtraund-teh-airasia-group-chief-commercial-officer[Accessed 1 May 2013]

Love Themes in the Great Gatsby

The Great Gatsby Many people dream of being rich and famous because they want to be honored and idolized by people. This is the goal of Jay Gatsby, the protagonist in The Great Gatsby, a novel written by F. Scott Fitzgerald which was considered his masterpiece in the year 1925. Jay Gatsby only wished to be with Daisy, the girl that he truly loved. In this essay, one will notice that the high amount of love in the story isn’t usually the kind of love that saves people’s lives and brings them their true happiness.Nick Carraway is a young man from Minnesota who moves to New York to learn about the bond business. He rents a house in West Egg, Long Island, a place where newly rich people live. He lives next to Jay Gatsby, the mysterious owner of the grand mansion who throws lavish parties every Saturday night. Nick’s cousin is Daisy, the wife of Tom Buchanan and the woman that Gatsby loves. Tom Buchanan has an affair with Myrtle Wilson.Because of Jordan Baker, a compe titive golfer with whom Nick met and fell in love but didn’t work out with, he found out that Gatsby’s been in love with Daisy for a long time, and the reason why he lives like a young rajah is to impress Daisy with how successful he is. Through a favor that Gatsby’s asks, Nick sets a meeting for Gatsby and Daisy for them to reunite and find out the love they had. After a short time, Tom suspects the extraordinary relationship of his wife with Gatsby.Though Tom is involved in an affair, he is deeply insulted by the idea that his wife could also cheat on him. One day, Tom forced the group to go to New York to have lunch in Plaza Hotel, where he confronts Gatsby about his relationship with Daisy. Tom announced that Gatsby is a bootlegger and his involved on other illegal activities, and Daisy demanded to go home. Gatsby and Daisy drive back home together in Gatsby’s car, while Tom, Nick and Jordan are in Tom’s car. On the way home, Myrtle was hit and killed by the car of Gatsby.Later Nick discovered that Daisy is the one who’s driving when the accident happened. Tom told Wilson, the husband of Myrtle, that the car who hit his wife is owned by Gatsby. While Gatsby is relaxing in his pool, Wilson shoots and kills Gatsby and himself. After the small funeral Nick arranged for Gatsby, he ended his relationship with Jordan, and moves back to Midwest. In the novel it was quite obvious how Gatsby longed for Daisy; watching the green light from Daisy’s house every night, reaching out to it. He did get Daisy back through Nick in the story, ut during the time that he wished very hard that Daisy would be his, he was unable to spend much time with the woman at all, and so, if truly thought about, he didn’t love Daisy for what she currently is because he didn’t know that anymore. Gatsby loved the Daisy he once knew, or how he remembers her to be. In turn, Daisy thought she was in love with Gatsby also, but shown t hrough how she still didn’t try to get out of her marriage with Tom, she really wasn’t. She thought her appreciation of Gatsby’s attention was love.Tom cheated on Daisy with Myrtle and thought that was fine as long as he loved his wife, but then how come he was furious when he found out about his Daisy’s love affair? Was it really only because he was insulted that Daisy would cheat on him too? Finally, the main character Nick claimed he loved Jordan Baker, but found it necessary to separate from her at the end of the book. There seems to be a lot of love going around in the story, but somehow love became something that ruined their lives, because somehow, it never became what the characters or what the readers knew it was supposed to be.In chapter 3 Nick speaks of how he feels about Jordan towards the end of the story, talking about he thought he and Jordan had to go their separate ways, â€Å"†¦she had deliberately shifted our relations, and for a moment I thought I loved her†¦I’d been writing letters once a week and signing them: ‘Love, Nick,’ and all I could think of was how, when that certain girl played tennis, a faint mustache of perspiration appeared on her upper lip. Nevertheless there was a vague understanding that had to be tactfully broken off before I was free. † (3. 169) Nick says that he only thought he loved Jordan out right.He probably thought to mention the sweat on her upper lip while playing tennis because that’s not something that you call to mind right away about the person you love, at least not something as shallow as sweat. You don’t do things you should only be doing with the person you love with someone else, as Tom did with Myrtle. Oddly he cheated on Daisy, but he loved her. â€Å"I love Daisy too,† he says during their group confrontation at the Plaza Hotel, â€Å"Once in a while I go off on a spree and make a fool of myself, but I always come ba ck, and in my heart I love her all the time. (7. 251) If you could love someone but go behind his or her back to have an affair, and everybody in the world believed this, no one would be happy in love. In the same chapter Daisy also proves the love she feels is also twisted, â€Å"‘Oh, you want too much! ’ she cried to Gatsby. ‘I love you now – isn’t that enough? I can’t help what’s past. ’ She began to sob helplessly. ‘I did love him once – but I loved you too. ’† (7. 266) If at one point Daisy suddenly said she loved everybody she knew, it wouldn’t be hard to believe.With a lot of skill, Fitzgerald was able to sum up all that love was in the story in the first chapter. Gatsby was only reaching out to something, and the whole time he loved he Daisy, he was in love with a green light—the thought of her. In the first chapter, Nick notices an odd gesture of Gatsby’s which told about w hat he felt about Daisy. â€Å"†¦he stretched out his arms toward the dark water in a curious way, and, far as I was from him, I could have sworn he was trembling.Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and far away†¦Ã¢â‚¬  (1. 152) The book showed how love can take a hold and take full control of people’s lives, but in a scary way, not be real love at all. Though most people know that love is beautiful, that there can be times that love is all we need, there’s a need to be careful. You need to be sure that it’s truly love, or else, love will be something you’d rather not have at all.

Event Management Dissertation

An Application of the Events Management Concept in the Marketing Success of Clubs and BarsThis proposal presents a research initiative that aims to explore the events management concept and how this applies to the marketing success of clubs and bars. This paper focuses on the bar and club â€Å"scene† in London. This paper also enumerates the factors leading to the identified issue thereby leading to a statement as supported by aims and objectives of the project; these are as follows:To develop a framework of evaluation on the applicability of events management concepts as integral elements to the marketing success of bars and clubs.To create a workable research framework as based on the assessment of actual movements and developments in the dynamics of bar and club business in the city, especially as to how the application of events management concepts make a difference to the business of the bars and clubs. This includes both primary and secondary research.To identify the fa ctors leading to entertainment establishment success in the context of the marketing mix, with an emphasis on the promotional dimension.To create a foundation to this research a preliminary review of related literature is conducted.The identified literature examined topics on events management, promotional marketing, and background research on nightlife in the context of bars and clubs. This proposal therefore approaches the research from a practical perpective due to the amount of theory and concept applicability that will be tested to a specific nightclub. This initiative will partner with a specific bar/s or club/s that are willing to have their business examined when applying a specific set of events management concepts.Because of this, the main concern of this study is the amount of cooperation these bar/s or club/s will give, in addition to the stated limitations of this project whcih will be discussed in the next sections of this paper. This proposal therefore outlines the me thodology that will be undertaken. The approach to the methodology mixes qualitative factors through interviews and the comparison of gathered data from the participating establishments, and quantitative approaches as based on surveying bar and club customers in which they determine which applied event management concept works for them best.The recommended research framework of the institution is also outlined through the resources and programme. Last but not the least, this proposal also presents a contingency plan should the research encounters critical obstacles that may jeopardize its process and development. Introduction This proposal presents an outline on the intended methodlogy that will be utilised for the proposed research initiative evaluating the application of events management in the bar and club scene. The targeted area of evaluation are the selected bars and clubs in the London area.This proposal contains a preliminary review of literature which further gives light t o the background of this research topic. The relevant issues to be addressed are identified thereby contributing greatly to the framework of this proposal. Problem Background and Definition In order to establish the important fundamentals of the problem of this research, it is important to look at the background of events management, especially as to the concepts that surround this practice and strategy. In definition, Silvers discussed project management as,â€Å"[†¦ ] the process by which an event is planned, prepared, and produced. As with any other form of management, it encompasses the assessment, definition, acquisition, allocation, direction, control, and analysis of time, finances, people, products, services, and other resources to achieve objectives. An event manager’s job is to oversee and arrange every aspect of an event, including researching, planning, organizing, implementing, controlling, and evaluating an event’s design, activities, and production .†Based on these genres and the definition of events management, it can be gathered that although the concept is to manage a happening, function or an affair, there is still the strong aspect of marketing involved. This is because it can be observed that these events aim to gather people with special purposes, and with this, these events already identify a particular market segment. The identification and the formation of a market segment is critical in any marketing activity.These market segments thereby make marketing initiatives more focused and targeted on a specific group. As Michman explains, these segments create a lifestyle group which also gives way to their demogaphics, communication and values; these information are therefore important when it comes to formulating marketing strategies for the intended market (3). Concepts on event management thereby utilises a combination of many factors. Although events are strongly related to marketing, there are also of course th e other elements that need to be implemented.Silvers presented these through the identification of the different knowledge domains in which the author divided as follows: administration, operations, marketing and risk management. These domains include a list of many activities, the following of which are just a partial list of the tasks involved in managing events:Site surveying.Client services.Budgeting.Management of cashflow.Logistics.Scheduling.Security.Site and theme designed.Location/site management.Goldblatt also mentioned the following important aspects of event management:Administration – the administration aspect deals with the management and leadership that runs the event. This may include the involvement of an events company that takes over through the many stages of events planning and management. The administration deals with many factors including the design of the event, the financial planning, control and strategy, and the quality aspects of the event as seen in the deliverables and the performances of the staff and human resources employed specifically for that event.Coordination – coordination is another important aspect in event management, this is the aspect in which s The coordination activities include the formulation of the production schedule, the selection and the strategy for catering, choosing the best suppliers and vendors for services in audio, video lighting, sound and effects, and the providers of music and entertainment such as performers and artists.Marketing – a successfully marketed event can give way to a successful affair.The events management concept strongly utilises marketing as a weapon that makes the event possible and at the same time, to profit from the events. Many events market their affairs to corporate sponsors who provide the funding and the resources to make the event possible; in return, the event markets these sponsors through the promotional platform. The event profits from the event its elf in addition to those which can be also used to pay off some balances in the fees.Hence, there is the significant exchange of marketing aspects in event management because it makes use of the promotional platform as a means to bring forth entertainment, information, and the other objectives of the event.Legal, Ethical and Risk Management – events are still subject to many requirements and considerations especially in the legal, ethical and risk management aspects. Event managers need to secure the necessary permits and licenses needed for the affair. Contracts are also drawn especially if it involves lucrative partnerships with service providers.Ethical implications of the transactions and the potentoial effects of the event also need to be considered. Last but not the least, risk management is an important practice that organisations are also implementing. Risk management serves as an important element in order to prevent the possibilities of risks, and should any risk ta kes place, the management is ready with a contingency plan (Culp). One important note about events management is that it is also reflective of the project management practices; in fact, events are projects in itself because of its very nature.In the context of project management, projects are defined through the following characteristics (Webster & Knutson, 2-3):Projects are unique undertakings.Projects are composed of independent activities.Projects create a quality deliverable.Projects involve multiple resources .Projects are not synonymous with the products of the project.Projects are driven by the Triple Constraint: time, resources, technical performance (quality).Based on these characteristics of project management, it can be gathered that an event is also a project.What distinguishes an event from other projects is that it has a very strong marketing element because it involves many actors, from the provider of the product or service and the prospective clients. Events assembl es people therefore there is a collective sense of objective. Because of this attendance, events therefore have a strong promotional element (Soares). When it comes to bars and clubs, it is important that these establishments market themselves effectively in order to maintain their businesses.These establishments rely on customer count as a source of profits especially as they sell products like food and drinks, and services such as dancing and other entertainment-based gatherings. It is therefore important that these bars and clubs ensure they have a strong patronage and customer flow in order to assure that their businesses remain competitive. In observing the bar and club â€Å"scene†, there is much competition especially in a city like London. In looking at resources for these events such as TimeOut, there is always a list of bars and clubs with their respective â€Å"events†.These events may include a theme night, a special guest DJ or performer, a concert, and ot her gimmicks. It can be also observed that these events are strongly driven by sponsorships such as partnerships with relevant products and services like alcoholic drinks, fashion labels, and other lifestyle related products and brands. In this regard, when it comes to the application of events management concept in bars and clubs, it is evident that these have had some successes. This therefore elicits close inspection as to how these concepts are applied and which concepts are successful.It should be noted that due to the strong marketing element in these initiatives, these bars and clubs are also subject to what is known a product life cycle — a cycle in which a product or service may start to plateau and decline. Hence, this reflects as to why bars and clubs may have their â€Å"time†; some bars and clubs that were famous a few years ago may have already shut down or are losing customers because new concepts get introduced in the market. It can be also observed tha t certain event themes also went through their peak and lost their lusters; examples are the raves, the cream parties, and the bubble parties, among others.Hence, this shows that although generally, events management concepts work in the context of bars and clubs, they don't work all the time and are not necessarily sustainable. This thereby shows the strong association between a project and an event — something that is unique that has beginning and an end. This research therefore aims to explore the events management concept at greater depths by means of looking at the actual applications and the industry practices.As certain events tend to become â€Å"old†, the turnover of new events concepts need to be examined, especially in a market with changing preferences and values. In addition to the aspect of events concepts, the management aspect is also examined by this paper. This is especially important as the market is volatile, and the entertainment and leisure sector s tend to get easily affected by economic and market challenges. This paper examines how events actually take place and how certain strategies may need to be formulated in order to respond to challenges in resources.This therefore bring up the issues on cost management and how bars and clubs intend to profit from their events. This may then bring up certain events management concepts and applications from other event genres as applied in affairs that take place in bars and clubs. The events management industry in the UK is a million-pound industry considering the number of events held in the country, from conferences to major concerts. The industry also involves many sectors including those from the hospitality, entertainment and leisure services.This research therefore localises an exploration of events management in a specific context, and identifies the important factors that can affect the relevant businesses and establishments in this sector. Aims and Objectives In order to hav e a substantial insight on events management concepts in the context of bars and clubs establishments, this research therefore aims to achieve and implement the following:To develop a framework of evaluation on the applicability of events management concepts as integral elements to the marketing success of bars and clubs.To establish how events management applications are integral to the success of the bars and clubs sectors.To create a workable research framework as based on the assessment of actual movements and developments in the dynamics of bar and club business in the city, especially as to how the application of events management concepts make a difference to the business of the bars and clubs. This includes both primary and secondary research.To identify the factors leading to entertainment establishment success in the context of the marketing mix, with an emphasis on the promotional dimension.Based on the sourced literature, it appears that there are a few studies with rega rds to events management, especially as to how these affects bars and clubs. Because of the close nature of events with projects, and due to the function of events as marketing tools especially in this specific context of the study, much of the reviewed literature touches on the marketing aspect, the project and event management resources, and some literature touching on bars, clubs, nightlife and other entertainment establishments.Review of Literature Definitions of Events ManagementEvents management can be said to have emerged from the increasing commercialisation of popular celebrations, from big affairs such as concerts to small and private gatherings. Bowdin, et al. explained that in certain historical aspects, the increasing importance of events were noted because of the benefits they bring as enumerated through its purpose and objectives. An example noted by the authors were the emergence of the industry as encouraged by political and religious reasons; this happened in the U nited Kingdom where exhibitions became a popular event that it needed to be sustained.The approach to the sustainability of events, especially as this would lead to the formation of an industry, would then become integral to the management requirements of this practice. Across the world, the management of events would become a more formal approach in organizing festivals and other festivities. Bowdin, et al. therefore presented the following definition of events as follows (14): â€Å"[†¦] anything which happens; result; any incidence or occurrence esp (sic) a memorable one; contingency or possibility of occurrence; an item in a programme (of sports, etc.); a type of horseriding competition, often held over three days (three-day event) consisting of three sections ie dressage, cross country riding and show jumping; fortune or fate (obs); an organized activity at a particular venue, eg. for sales promotion or fundraising. † Based on these definitions, the events that fall under event management are applicable in all aspects. Basically, the last definitiion, â€Å"an organized activity at a particular venue, eg. for sales promotion or fundraising† (14) can be said to already encompass what an event is.However, it should be also noted that the fundamentals of events management also refers to the uniqueness of the event, hence, it is memorable. At the same time, an event may have many sub-events such as â€Å"items†. Last but not the least, as based on the cited definition, an event also includes contingency or possibility of occurrence. This therefore brings up the aspect of events management in which case it is not just about ensuring that the event takes place, but also the management formalises the event in a sense that it is defined by a specific strategy.As previously mentioned, an event in the events management context becomes a project; in this case, the aspects of project management is applied. It is initially important to define what a project is, and according to Bowdin, et al, (267), an event as a project â€Å"produces an asset [†¦] the asset is the ultimate deliverable of the project. The management is the planning, the organizing, leading, and controlling of the project†. Hence, based on these, Bowdin, et al. presented the definition of event management in the following (267):â€Å"The project management of events concentrates on the management process to create the event, not just what happens at the event [†¦] (it) is called the ‘overlay' as it integrates all the tasks of management. Event management is made up of a number of management areas including planning, leading, marketing, design, control and budgeting, risk management, logistics, staging and evaluation. Each of these areas continuously affect each other over the event life cycle†.Shone and Parry, furthermore, mentioned that in order for an event to be managed in a similar context, the event has to be â€Å"sp ecial†; based on this, the authors presented the following pointing out the definitions of events that are managed:Leisure events (leisure, sport recreation).Personal events (weddings, birthdays, anniversaries).Organisational events (commercial, political, charitable, sales).Cultural (ceremonial, sacred, heritage, art, folklore).The Events Management Concept and Practice Event management is therefore a discipline and a practice.There are many concepts and aspects of event management that needs to be considered especially among those who specialise in certain components of the practice. One of the common perceptions of event management is its dimension as a coordinating activities. Silvers (28) mentioned that in event coordination, the coordinators visualise, organise and synchronise the different elements of an event. In addition, in event coordination, the coordinator also identifies the purpose, scope and the program of the event by means of identifying its intent, extent, a nd content.Another important point raised by Silvers (28) is that, in agreement with the past discussions on the nature of event management as similar or related to project management, the author also further mentioned the processes involved both in the coordination and the management of events. These aspects, for instance, is through the discussion on the Project Scope (28-29):Identifying the needs and requirements of the event including the definition of its purpose and the expected outcomes.The description of the product as spelled out by the type of event.Product analysis or the identification of the components of the product.The feasibility of the product as based on the analysis of the resources.From these, the event becomes more definite through the design of a Work Breakdown Structure and Activity Schedule (29). Another important approach in event management can be considered in the perceptions of the customers, competition and the sponsors. Silvers discussed the aspect of t he consumers and the competition. According to the author, the customers make up the â€Å"marketing realm† of the event (30).Hence, it is important to identify a target segment because this helps in the design of the event, from its scope to its marketing to its implementation. Silvers also discussed the competition; for cases such as bars and clubs, any weekend night poses a great amount of competition for any establishment holding an event that night.As the author stressed, it is significant that the bar or club is aware what kind of other events that will take place in another establishment. It is therefore in the strategy of the club or bar owner, along with its hired events specialist, to determine how to best approach competition.

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