International Business Questions Essay Example | Topics and Well Written Essays - 1500 words

International Business Questions - Essay ExampleThis means that the grocery storeing and management, amongst various others, strategies they deploy get across regional and topical anesthetic markets and not the global one per se. Within the context of the stated, and as affirmed by Stevens and Bird (2004) multinational firms perceive of the global market as a series of interconnected topical anesthetic and regional markets and, hence, pursue strategies which are consistent with this perspective. Hence, despite their popularly being referred to as multinational, global firms justifiably pursue inherently regional strategies.The pursuit of regional vs. global strategies is partially determined by the imperatives of balance between globalisation and localisation. There are intense, contradictory pressures on multinational enterprises to integrate across borders as well as to respond to local pressures that means, to pursue local strategies which make out the domestic/local market and global strategies which target the international market. Indeed, were multinational firms to eschew the imperatives of adaptation to the local market and the design of strategies which address its characteristics, they would probably be perceived of as an alien entrant into the market, thereby arousing consumer resistance (Reed, 1997 Rugman, 2001). Were they, how eer, to pursue local/domestic or regional strategies, they would be perceived of as part of the market in question, thereby offsetting the potential for consumer resistance. In other words, and as Rugman (2001) emphasises, the success of multinational firms is partially predicated on market perceptions of them as belonging to and understanding of the market in question, entailing the design of strategies which are consistent with the micro-environment. International strategies are spotty with the very notion of the micro-environment while regional strategies are (Roth and Morrison, 1990 Rugman, 2001). It is for this re ason that multinational firms adhere to regional, as strange to international strategies. It is important to emphasise that corporations are embracing the basic principles of globalization, as evidenced by ever increasing cross-border trade and the widening grip of MNEs on international business. It is doing so, however, within the context of regionalization. Trade laws and ecstasy for globalisation aside, the fact is that while markets are interconnected, there is no international homogeneousness of consumer tastes and market characteristics. Safarian (2003), argumentation for market interconnectedness but against homogeneity, maintains that the reality of globalisation is pockets of globalisation. This means that globalisation, as in market homogeneity and interconnectedness, is only valid and present on the regional level. There is no such homogeneity, although there is interconnectedness, on the global/international level. The implication here is, as may be inferred from sev eral scholars, is that there is just no basis for the formulation and implementation of global market and marketing strategies. The global market, as in the homogeneous and interconnected one, simply does not exist (Sheth, 2001 Safarian, 2003 Rugman, 2005 Dicken, 2007). From this perspective, therefore, firms cannot pursue international/global strategies and, indeed, have no choice but to adhere to regional ones within the contex